Ola has started signing up drivers to launch its operations in London.
The cab aggregator said it would go live in the British capital in a few weeks and is targeting up to 50,000 drivers on its platform.
Ola is already present in other UK cities, including Birmingham, Liverpool, Bristol and Warwick.
The development comes a day after rival Uber lost its licence to operate in the city because of lax driver identification.
In its announcement, London’s transport authority said it took issue with a change made to Uber’s identification systems that allowed unauthorized drivers to upload their photos to other Uber driver accounts.
According to TfL, this allowed them to pick up riders as though they were the booked driver in at least 14,000 trips.
However, in response to that, Ola is deploying facial recognition in its cabs to ensure “continuous authentication” of drivers.
With the introduction of Ola to the major European markets will mean a bigger competiton in the transport market that might cause competition law issues
The competition wars for dominance in the transport market, which one witnessed in India between Ola and Uber, may now shift to London!
Read more at: CNBC